Brand Assets and Guidelines

 

Brand Assets and Guidelines

The International Centre logo is a specifically drawn original piece of artwork that must never be altered, re-drawn or reconfigured in any way; nor should the logo be placed on busy, distracting backgrounds.

Modifications or alterations in any way will undermine its effectiveness. Examples of the different logo variations (colour and one-colour versions) its reproduction requirements and downloadable versions may be found below.

  

Logo Clear Space

Clear space should always surround the logo so that other elements never collide with or detract from it. The minimum clear space is equal to the cap-height of the letters in the logo. The clear space guidelines outlined here apply to all logo versions.

Minimum Logo Size

The logo must not be reproduced smaller than the specified minimum sizes. Respect for the minimum size ensures that the logo remains legible when reproduced. The minimum size guidelines outlined apply to all logo versions. The minimum sizes are as follows:
 

Print Appications

This includes stationery, brochures, printed ads, signage, merchandise and more.

Digital Applications

This includes online ads, websites, PowerPoint presentations and more.

Colour Palette

The corporate colour for The International Centre is Pantone® 2915. This colour should be used in all corporate communications (stationery program, advertising, brochures, website, etc.).

Colours may appear different depending on the medium in which they are viewed. This is a combination of process (e.g. digital printing vs. conventional lithography) and substrate/medium (e.g. coated paper vs. uncoated paper vs. web/digital).

Whenever possible, Pantone® colours should be used to reproduce The International Centre logo in print applications. If Pantone® colours are not available, the appropriate four-colour process (CMYk) version should be used. The chart below outlines Pantone®, CMYk, RGB and Hexadecimal formulations.

NOTE: The standards used to determine colours are those of the Pantone® Matching System (PMS) in the current Pantone® colour guides. When printing this guide from a desktop printer, the colours shown here may not match the PMS standards due to calibration of your printer. Please refer to a Pantone® colour specifier for precise matching.
 

Colour and Type

The colour palette was specifically designed to allow for coloured type to read on black or white backgrounds, as well as black or white type reading on coloured backgrounds.

Logo Colour Options

The International Centre logo is available in both the two-colour and one-colour options, and in both positive and negative.

Corporate Logo Positive & Negative

The corporate logo should be used in all corporate communications including the stationery program, website, and more.

One-Colour Logo Positive & Negative

The greyscale logo should be used when print quality is poor or full colour reproduction is not possible.

Using Our Brand - Stacked vs. Horizontal & Corporate Colour vs. One-Colour Logo

The International Centre logo is available in two versions – stacked and horizontal.

The stacked logo is the primary logo and should be used whenever possible. The stacked logo should be used on The International Centre corporate marketing communications wherever possible, although in some cases, a horizontal logo will be more effective. Such instances could include banner signage, or complex layouts with minimal vertical space. For further direction on when to use this logo, please email us at marketing@internationalcentre.com.
 

Corporate Logo - Positive

This is the primary version of logo and it should be used on applications with white backgrounds.

Download Stacked

PRINT (EPS)
WEB (JPEG)

Download Horizontal

PRINT (EPS)
WEB (JPEG)

One-Colour Logo - Positive

For use on white backgrounds or when full colour reproduction is not possible.

Download Stacked

PRINT (EPS)
WEB (JPEG)

Download Horizontal

PRINT (EPS)
WEB (JPEG)

Corporate Logo - Negative (with Carrier)

This version of the logo should only be used on black or very dark coloured backgrounds.

Download Stacked

PRINT (EPS)
WEB (JPEG)

Download Horizontal

PRINT (EPS)
WEB (JPEG)

One-Colour Logo - Negative

For use on black or very dark coloured backgrounds.

Download Stacked

PRINT (EPS)
WEB (PNG)

Download Horizontal

PRINT (EPS)
WEB (PNG)

Additional Guidelines

To download the complete Brand Guidelines, click here.

For additional information, please contact us by email at marketing@internationalcentre.com or by calling us at 1.800.567.1199